Visual Persuasion: The Role of Images in Advertising by Paul Messaris


Visual Persuasion: The Role of Images in Advertising by Paul Messaris

Download Visual Persuasion: The Role of Images in Advertising ebook by Paul Messaris

Type: pdf, ePub, zip, txt
Publisher: SAGE Publications, Inc
Released: December 5, 1996
Page Count: 320
Language: English
ISBN-10: 0803972466
ISBN-13: 978-0803972469

Download link: Visual Persuasion: The Role of Images in Advertising

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Description

ReviewThe role of images in advertising is explored in a fine survey of the visual aspects of marketing programs. Pictures can evoke emotion and desire and easily become associated with products: Messaris delves into how this happens, exploring underlying... read more ...











 
 
 
 
 
 



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